Building a Path to Financial Security for All

Economic empowerment is more than dollars and cents—it’s about dignity, opportunity, and the belief that everyone deserves a fair chance at success. Mayor Malik Evans has been breaking down barriers that have held too many people back for too long and is leading the charge with a bold vision: a city where every resident can thrive. In one of his first actions as Mayor, Malik Evans created the City’s Office of Financial Empowerment with an urgent and laser-focused goal on helping Rochesterians achieve economic mobility. His four-dimensional strategy has concentrated on ensuring Rochester residents get access to:

  1. Safe and affordable banking
  2. Financial education
  3. Financial counseling
  4. Entrepreneurial training and business funding

Gathering All Available Resources to Drive Economic Empowerment

Mayor Evans brings stakeholders like banks, non-profits, churches, and financial educators to the table to develop programs that:

Leverage resources from across the city and make them easily accessible to those who need them

  • Provide proven programs and tools to Rochester residents
  • Create new financial empowerment initiatives that have the resources to last
  • Leverage resources from across the city and make them easily accessible to those who need them

Financial security drives community stability.